Sport Management

Athletic administrators and directors supervise every aspect of a university or college program, including coaches, operations, staff and budget. In the collegiate athletic administration specialization, students prepare for these responsibilities by learning to:

• Apply administrative theory to issues in intercollegiate and interscholastic athletics
• Organize intramural and recreational sports programs
• Maintain compliance with state and federal laws
• Communicate strategic messages
• Plan and fund sports events
• Manage sports facilities

Develop the skills to promote brands in today’s complex, fast-paced marketing landscape by exploring:

• Promotion, advertising and sales management strategies
• Evaluation tools to measure campaign effectiveness
• Brand equity analysis and long-term development
• Communication techniques for public relations
• Licensing and merchandising
• Sponsorships

Adelphi University’s mission in sport-based youth development is to lead the field in education, training and research, thereby enhancing the practice of sport-based youth development locally, nationally and globally. This specialization prepares students for leadership positions in nonprofit organizations, interscholastic/intercollegiate sports settings, school systems, sport and summer camps, recreational and athletic leagues, professional sports settings and the corporate social responsibility sector of for-profit organizations.