The degree map is a term-by-term sample course schedule to make it easier for you to understand how to graduate in four years with a Marketing major. The actual sequence of courses may differ for each student. Please consult your advisor about the best path for you.

Credits to Graduate with a BS in Marketing

121
A Bachelor in Science degree in Marketing requires 121 credits to complete. With 5 classes a semester, this puts you on track to graduate in 4 years. A minimum gpa of 2.3 is required.

Credits for Major in Marketing

83
To qualify as a major, 83 credits are required.

PATH General Education Credits Required for a BS in Marketing

30
To satisfy the PATH general education requirements, 30 credits are required. However, some courses may fulfill both major and PATH general education requirements. Be sure to discuss your courses with your advisor.

First Year

 

 

Course Credits
BUS 0204-162
Business and Society
BS Marketing Requirement, PATH Distribution Requirement
3 credits
FYE 0952-110
First Year Seminar
PATH General Education Requirement
4 credits
ENG 0122-107
Art & Craft of Writing
PATH General Education Requirement
3 credits
ACC 0201-101
Principles of Accounting I
BS Marketing Requirement
3 credits
ECA 0203-111
The Price System
BS Marketing Requirement, PATH Distribution Requirement
3 credits
For students who entered AU after spring of 2023 ONLY

BFD 0213-101
Willumstad Winning Edge Foundations
BS Marketing Requirement

0 credits
Total for Semester 16 credits
Course Credits
ACC 0201-102
Principles of Accounting II
BS Marketing Requirement
3 credits
ECA 0203-112
The National Economy
BS Marketing Requirement, PATH Distribution Requirement
3 credits
MGT 0210-262
Art, Science & Practice of Management
BS Marketing Requirement, PATH Distribution Requirement
3 credits
PATH Elective
PATH Course Requirements and Learning Goals
3 credits
PATH Elective
PATH Course Requirements and Learning Goals
3 credits
Total for Semester 15 credits

 

Second Year

 

 

Course Credits
PATH Elective
PATH Course Requirements and Learning Goals
3 credits
MTH 0144-110
Pre-Calculus
BS Marketing Requirement/PATH Learning Goal
3 credits
SPE 0876-110 or 112
Oral Commications OR Public Speaking
BS Marketing Requirement/PATH Learning Goal
3 credits
SELECT ONE

For students who entered AU prior to summer 2024 ONLY

DSC – 271
Information Technology & Applications
BS Marketing Requirement

OR

For students who enter AU Summer 2024/Fall 2024 ONLY

DSC 0207-270
Information Technology & Applications
BS Marketing Requirement

3-4 credits
Free Elective
BS Marketing Requirement
3 credits
Total for Semester 15-16 credits
Course Credits
Free Elective
BS Marketing Requirement
3 credits
SELECT ONE

For students who entered AU prior to summer 2024 ONLY

DSC 0207-272
Analytical & Statistical Modeling
BS Marketing Requirement, PATH Distribution Requirement, PATH Learning Goal

OR

For students who enter AU Summer 2024/Fall 2024 ONLY

DSC 0207-273
Analytical & Statistical Modeling
BS Marketing Requirement, PATH Distribution Requirement, PATH Learning Goal

AND

BUS 0204-240
Problem Solving in Business
BS Marketing Requirement

4 credits
BUS 0204-267
Business Communications
BS Marketing Requirement/PATH Learning Goal
3 credits
BUS 0204-252
Legal & Ethical Environment of Business
BS Marketing Requirement
3 credits
MKT 0212-280
Marketing
BS Marketing Requirement
3 credits
Total for Semester 16 credits

 

Third Year

 

 

Course Credits
MGT 0210-366
Organizational Behavior
BS Marketing Requirement
3 credits
DSC 0207-274
Data Analysis & Decision Making
BS Marketing Requirement
3 credits
BUS 0204-341
International Business
BS Marketing Requirement, PATH Learning Goal
3 credits
Marketing Elective
BS Marketing Requirement
3 credits
PATH Elective
PATH Course Requirements and Learning Goals
3 credits
For students who entered AU after spring of 2023 ONLY

BFD 0213 102
Advanced Edge
BS Marketing Requirement

0 credits
Total for Semester 15 credits
Course Credits
PATH Elective
PATH Course Requirements and Learning Goals
3 credits
Marketing Elective
BS Marketing Requirement
3 credits
DSC 0207-373
Management of Productions/Operations
BS Marketing Requirement
3 credits
FIN 0209-330
Managerial Finance
BS Marketing Requirement
3 credits
HRM 0208-367
Management of Human Resources
BS Marketing Requirement
3 credits
For students who enter AU Summer 2024/Fall 2024 ONLY

BUS 0204- 380
Consulting Project
BS Marketing Requirement

1 credit
Total for Semester 15-16 credits
  • If you live on campus, apply to be an Resident Assistant
  • Time to take a bigger role! Run for an executive board position in an organization you are apart of.
  • Apply to be a Peer Assistant Leader (PAL) or FCAP leader!
  • Discover internships through Handshake and through the Willumstad School of Business.

 

Fourth Year

Course Credits
PATH Elective
PATH Course Requirements and Learning Goals
3 credits
ENT 0215-461
Entrepreneurship
BS Marketing Requirement
3 credits
Marketing Elective
BS Marketing Requirement
3 credits
MKT 0212-481
Marketing Research
BS Marketing Requirement, PATH Learning Goal
3 credits
Free Elective
BS Marketing Requirement
3 credits
Total for Semester 15 credits
Course Credits
Marketing Elective
BS Marketing Requirement
3 credits
MKT 0212-482
Marketing Strategy
BS Marketing Requirement
3 credits
Free Elective
BS Marketing Requirement
4 credits
BUS 0204-468
Business Policy & Strategy
BS Marketing Requirement
3 credits
Total for Semester 13 credits
  • If you have lived on campus, apply for the National Residence Hall Honorary
  • Attend an Alternative Break Service Trip during Winter or Spring Break.
  • You made it! Time to celebrate by attending Senior Week Events.
  • Get used to meeting people and networking. Get involved with the Leadership Certificate Program. Develop your LinkedIn profile.

 

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