Strategy Counts! Keeping an Eye on the Horizon

Michael Mortell, director of the Alliance for Children and Families Strategy Counts Initiative, believes that strategic planning is a vital part of meeting long-term, mission driven objectives. He warned, however, that a strategic plan only works when it is integrated into the daily operations of the organization’s management process.  To accomplish this, he suggests that the board of directors should use the plan to set the strategic direction for the organization.  The board should empower the executive director to operationalize the plan, measure performance and adjust where necessary, to achieve maximum utility of the strategic plan.

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As seen in the February 2013 issue of LeadTime.