Approaches to think through ways to attract donors to your year-end campaign.
As you think through ways to attract donors to your year-end campaign, consider the following approaches:
- Build a strong Giving Tuesday campaign and wait until spring time to send out your annual appeal; donors can be bombarded with holiday and year-end appeals
- Identify your donors’ changing preferences and demographics and change things to attract new donors
- Personalize your generic year-end appeal by including a personal story to demonstrate how donors are making a difference
As seen in the October 2013 issue of LeadTime.
For further information, please contact:
Todd Wilson
Strategic Communications Director
p – 516.237.8634
e – twilson@adelphi.edu