Video Guidelines

The process of video production is time-consuming and costly; more planning done upfront can minimize the time in the editing room and reduce your bottom line.

Initial planning should begin with a creative brief in which the key messaging, audience, duration, distribution channels, proof points, call to action and any other necessary details are hashed out and discussed. Use the following handy template for your next video kickoff planning event.

Download Creative Brief (PDF)

Tips for Taking Great Videos

Once the initial details are hashed out, production planning—key players, schedules and important dates—should be established and scripts can be written.

If you are planning on an upcoming video shoot, prepare the people who will be in front of the camera with the following important tips:

• Don’t wear clothing with tight patterns. Checks, houndstooth or pinstripes cause an optical illusion that looks bad on video.
• Avoid wearing black, white, bright orange or bright reds. These colors can cause problems on video.
• For dress shirts, avoid bright white if possible. If you wear a bright white shirt or blouse, make sure to wear a darker jacket over it.
• Jewelry: Watch out for jewelry that reflects light or makes noise, like bangles.
• Eyeglasses: Wear them if you need them to see or if that is how people will recognize you. If your lenses are very shiny, the crew may adjust their position to avoid unwanted reflections.
• Makeup and hair: Wear makeup to cover up blemishes and reduce perspiration. You may want to bring a handkerchief or tissues to dab perspiration during breaks.
• If you’ll be wearing a tie, simple is best—bring options. Avoid complex patterns, thin lines, or bright reds and oranges.
• Have fun. Try to relax and enjoy the process. We are here to help make this a productive and positive experience for you. Your preparation and willingness to listen to our advice are key to your video success.

Tips for Taking Self-Recorded Videos

Professional filmmaker, Gus Cantavero, walks you through the tech requirements and best practice setups to turn your smartphone into a home studio and make a quality, watchable video of your lecture or tutorial.

Uploading to YouTube

Once your video has been edited and is ready to share, we recommend starting a YouTube channel in which this video and others you make in the future can reside.