Logos
Our single most identifiable and important asset is our logo. Adelphi University’s logo shape, color and usage need to be protected and honored. This guide will help you use it correctly.
Primary Adelphi Logo
The wordmark is the essential asset to be used in order to bring “Adelphi” front and center on all materials produced throughout our institution. The wordmark should never be altered outside of the following guidelines.
The Adelphi University wordmark should be primarily reproduced in gold. When gold is not an option or the background does not create enough contrast, it can also be reproduced in brown or knocked out in white. If full color is not available, the wordmark is available in black or white.
If placing the wordmark on materials that go to audiences unfamiliar with our institution (e.g., prospective students), our New York logo should be used.
Wordmark Logo
New York Logo
Adelphi School, Department and Office Lockups
University sub-brands may decide the best way to represent themselves by choosing to use the primary University wordmark or their specific logo lockup.
Requests for a specific department or office lockup can be made through the Office of University Communications and Marketing.
Adelphi’s Lettermark
The University mark was created for use when placing the entire wordmark is not possible, such as the small space allotted for social media profile photos. The mark can be surrounded by a gold, brown or black box or set over a pattern or photo that is specific to the department using it. It is important to maintain consistency with our mark when used for public consumption. Please do not misuse or alter our logo in any way. No other logos, marks or graphic elements should appear within the exclusion zone. This area is determined by the height and width of the “A” in the wordmark on the top, bottom and sides.
The mark can also be used for internal signage in an athletics setting, such as in the center of the field or court.
Additionally, the University mark can be used as a design element as long as the primary wordmark is displayed on the same piece.
Lettermark
Logo Usage Guidelines
Logo Size
The logo must be minimum 1.5 inches wide.
The logo should be used at the standard recommended minimum width of 1.5 inches. There is no maximum size for the Adelphi wordmark to be used.
The wordmark should never appear smaller than 1 inch in width. If the allotted space is smaller than 1 inch the University mark can be used as long as the words Adelphi University are prominently placed on the same piece.
Exclusion Zone
No other logos, marks or graphic elements should appear within the exclusion zone. This area is determined by the height and width of the “A” in the wordmark on the top, bottom and sides.
Common Mistakes
It is important to maintain consistency with our mark when used for public consumption. Please do not misuse or alter our logo in any way.
 Stretching |
 Skewing |
 Using non-Adelphi-approved colors |
 Using different colors for the elements included in the mark |
 Scaling elements |
 Typesetting department or school name |
 Adding elements |
 Drop shadows |