Momentum Campaign: Extraordinary Impact Communication Guidelines

Guided by our strategic plan, Momentum 2, our comprehensive Momentum Campaign: Extraordinary Impact will raise $100 million to continue our exceptional trajectory and Adelphi’s mission—to transform lives with commitment, innovation and student-centered inspiration.

Key Messages

• The $100 million campaign is the largest in Adelphi history.
• Donations will be used to support scholarships, academics, student experiences, campus improvements, diversity and needed initiatives through the Adelphi Fund.
• The campaign will run through 2027.
• The campaign is inspired and guided by our Momentum 2 strategic plan.
• The connection between the campaign and the strategic plan should be highlighted when possible.
• The campaign’s goal is to ensure that Adelphi will be able to continue making an extraordinary impact on students for generations to come.

Tone

• Proud and optimistic
• Encouraging participation in making an impact on the lives of our students
• All asks for funding should be mission-based and inspirational — not transactional.

Style Guidelines

• Use The Momentum Campaign: Extraordinary Impact on first mention, with the first letter of all words capitalized.
•  You can use The Momentum Campaign, Momentum Campaign or the campaign on subsequent mentions. Please note capital “The” when used in the middle of a sentence, for example, “The goal of The Momentum Campaign: Extraordinary Impact … .”
• Always italicize Momentum.