Logos
Our single most identifiable and important asset is our logo. Adelphi University’s logo shape, color and usage need to be protected and honored. This guide will help you use it correctly.
Primary Adelphi Logo
The wordmark is the essential asset to be used in order to bring “Adelphi” front and center on all materials produced throughout our institution. The wordmark should never be altered outside of the following guidelines.
The Adelphi University wordmark should be primarily reproduced in gold. When gold is not an option or the background does not create enough contrast, it can also be reproduced in brown or knocked out in white. If full color is not available, the wordmark is available in black or white.
If placing the wordmark on materials that go to audiences unfamiliar with our institution (e.g., prospective students), our New York logo should be used.
Wordmark Logo
New York Logo
Adelphi School, Department and Office Lockups
University sub-brands may decide the best way to represent themselves by choosing to use the primary University wordmark or their specific logo lockup.
Requests for a specific department or office lockup can be made through the Office of University Communications and Marketing.
Adelphi’s Lettermark
The University mark was created for use when placing the entire wordmark is not possible, such as the small space allotted for social media profile photos. The mark can be surrounded by a gold, brown or black box or set over a pattern or photo that is specific to the department using it. It is important to maintain consistency with our mark when used for public consumption. Please do not misuse or alter our logo in any way. No other logos, marks or graphic elements should appear within the exclusion zone. This area is determined by the height and width of the “A” in the wordmark on the top, bottom and sides.
The mark can also be used for internal signage in an athletics setting, such as in the center of the field or court.
Additionally, the University mark can be used as a design element as long as the primary wordmark is displayed on the same piece.
Lettermark
Logo Usage Guidelines
Logo Size
The logo must be minimum 1.5 inches wide.
The logo should be used at the standard recommended minimum width of 1.5 inches. There is no maximum size for the Adelphi wordmark to be used.
The wordmark should never appear smaller than 1 inch in width. If the allotted space is smaller than 1 inch the University mark can be used as long as the words Adelphi University are prominently placed on the same piece.
Exclusion Zone
No other logos, marks or graphic elements should appear within the exclusion zone. This area is determined by the height and width of the “A” in the wordmark on the top, bottom and sides.
Common Mistakes
It is important to maintain consistency with our mark when used for public consumption. Please do not misuse or alter our logo in any way.
 Stretching |
 Skewing |
 Using non-Adelphi-approved colors |
 Using different colors for the elements included in the mark |
 Scaling elements |
 Typesetting department or school name |
 Adding elements |
 Drop shadows |
Logo FAQs
Logos and school lockups are available for download. For specific office or department lockups, please contact the Office of University Communications and Marketing.
To request a specific office or department lockup, please contact the Office of University Communications and Marketing.
Athletic department and specific team lockups are available for download.
Below is a full list of each, along with a brief explanation of their practical use:
File Types:
- .PNG is the best format to upload to the web or mobile apps; basically anything with a digital display. It has a transparent background, so it will lay nicely on top of any background you put it on. It is a pixel-based format, which means that enlarging causes the quality to suffer.
- .PDF is an editable vector format that can be universally viewed on any computer with Adobe Acrobat or another PDF viewer.
Color Modes:
- CMYK should be used for full-color print projects. It stands for Cyan, Magenta, Yellow and Key (Black), which are the ink colors used in full-color standard printers.
- RGB should be used on any digital display. It stands for Red, Green and Blue, which are the colors used to create color variations on screens.
We’ve compiled a variety of tips and best practices for taking photos which help us tell vibrant stories through photography.
All photographed subjects must either sign an on-camera release, or, if photographing a public event, a general notice (PDF) needs to be posted at the event entrance.
No, you should not attempt to create your own logo. University Communications and Marketing can assist with creating correct sub-brand logos for certain departments or initiatives.
We have a limited number of licenses available for our typefaces. Arial should be substituted when other fonts are not available on your computer.