Use this Guide to bring Adelphi’s unique colors, designs, look and style into your work, and find templates, tips and guidelines to help you communicate effectively and clearly.
Expect Extraordinary
Communicating the ways that Adelphi stands apart from other universities and colleges.
Communicating Our Strategic Plan
Momentum 2, the Strategic Plan for Adelphi University 2022-2027, is building on our institution’s proud legacy of promoting connection, innovation and transformation. United by a commitment to our goals and Adelphi’s mission, our community is building an extraordinary future.
Our Story
An Adelphi education is a life-changing experience.
Founded in 1863 and recognized annually by U.S. News & World Report as one of the nation’s Best Colleges, Adelphi University is distinguished by top academic programs across a wide range of subjects: Arts and Humanities, STEM and Social Sciences, Business and Education Professions, and Health and Wellness.
But beyond the subjects we teach is the way in which we teach them. In small classes, where professors know everyone’s name, students receive an extraordinary level of personalized attention and support, hands-on learning, exceptional mentorship, research opportunities and award-winning career guidance.
Students from an exceptionally wide range of cultures and backgrounds receive the academic and financial support they need to build success—giving Adelphi students graduating salaries that are consistently higher than the national average, year after year.
Adelphi welcomes students of all ages, and takes pride in the achievements of our students, faculty and more than 119,000 alumni.
Why do we need a Style Guide and Brand Center?
Our University colors, font, messaging, and style are very important. They set us apart from every other college or university. It is the look of our communications, the tone we use to communicate, and the stories we choose to tell. With a strong, clear, easily identifiable brand, we present a singular and well-defined image to our students, our campus, our alumni and donors, the media, and the outside world.
Logos
Adelphi University’s most identifiable and important asset is our logo. Download logo assets and find guides and best practices for use.
Colors and Fonts
Stay gold. Check out Adelphi’s official colors and typography for print and web.
Email Guidelines
Email is our most common form of day-to-day communication and therefore one of the most visible ways we communicate with our audience and one another.
Photos and Video
Since we are a storytelling university, our pictures and video media should also tell stories. Learn how to capture authentic Adelphi moments.
Assets, Templates & Stationery
Download design assets for flyers, report covers, brochures and other branded materials, along with guides and best practices. Stationery such as letterhead and business cards are standardized for all employees of the University.
Social Media Guides
Social media is a powerful communication tool that impacts our institutional reputation. We can help you get started or improve your strategy, for professional or personal presence.
Editorial Standards
Our goal is to promote Adelphi University and its programs in a clear, coherent and consistent manner.
Merchandising & Licensing
The Adelphi University name and marks are some of our most important assets.
Planning Calendar
Here’s a helpful calendar of commemorative days, weeks and months to keep in mind as you plan future significant cultural occasions.