Online fundraising continues to grow as a means of raising funds through a year-end fundraising appeal.
Online fundraising continues to grow as a means of raising funds through a year-end fundraising appeal. According to the 2012 Charitable Giving Report by Blackbaud, online giving peaked in December – accounting for 22.4% of 2012’s online gifts. Thirty-four percent of all fundraising happened in the last three months of 2012. Experts agree that the growth in online giving can be attributed to nonprofits using a widening range of online media to communicate their appeals to donors.
As seen in the November 2013 issue of LeadTime.
For further information, please contact:
Todd Wilson
Strategic Communications Director
p – 516.237.8634
e – twilson@adelphi.edu