Articles
Articles
Bhattacharya, A., Sardashti, H., & Faramarzi, A. (2023). Marketing and bankruptcy risk: the role of marketing capabilities. Journal of Strategic Marketing, 31(8), 1454-1468.
Bhattacharya, A., & Sardashti, H. (2022). The differential effect of new product preannouncements in driving institutional and individual investor ownership. Journal of Business Research, 149, 811-823.
Sardashti, H., & Calantone, R. J. (2022). Does equity-based compensation motivate executives to build strong brands? Journal of Marketing Management, 38(13–14), 1433–1460. https://doi.org/10.1080/0267257X.2022.2041068
Bhattacharya, A., Good, V., & Sardashti, H. (2020). Doing good when times are bad: the impact of CSR on brands during recessions. European Journal of Marketing, 54(9), 2049–2077. https://doi.org/10.1108/EJM-01-2019-0088
Bhattacharya, A., Good, V., Sardashti, H. et al. Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR). J Bus Ethics 171, 317–336 (2021). https://doi.org/10.1007/s10551-020-04445-0
Bhattacharya, A., Misra, S., & Sardashti, H. (2019). Strategic orientation and firm risk. International Journal of Research in Marketing, 36(4), 509-527.
Calantone, R., Whipple, J. M., Wang, J., Sardashti, H., & Miller, J. W. (2017). A primer on moderated mediation analysis: Exploring logistics involvement in new product development. Journal of Business Logistics, 38(3), 151-169.